Ad Fraud Protection Firm Pixalate Raises $18.1 Million

Pixalate, a firm that provides fraud protection for mobile app and connected TV (CTV) advertising, has raised $18.1 million in growth capital, bringing the total amount raised by the company to $22.7 million.

The company plans to use the new funds to expand its portfolio to support data privacy and compliance risks – with a focus on regulations such as GDPR, CCPA, and the Children’s Online Privacy Protection Act (COPPA) –, and to expand its global presence.

Founded in 2012 and headquartered in Santa Monica, California, Pixalate seeks to eliminate ad fraud across display, app, video, and OTT/CTV.

Pixalate says it currently analyzes over 5 million applications across digital marketplaces, including the Apple App Store, Google Play, Amazon FireTV, and Roku TV, as well as more than 2 billion IP addresses across 300 million CTV devices and 80 million domains, to detect and report invalid traffic associated with malicious ad fraud.

The additional capital came via Western Technology Investment (WTI) and existing investor Javelin Venture Partners.

“I’m thrilled to partner with WTI and Javelin Venture Partners as we enter the next phase of the company’s growth. Pixalate is excited to expand its global footprint in EMEA and open a potential new office in Singapore,” Jalal Nasir, founder and CEO of Pixalate, said.

Source: https://www.securityweek.com/ad-fraud-protection-firm-pixalate-raises-181-million?&web_view=true